Best Rank Tracker Tools of 2024: In every field, there’s always competition. Sooner or later, a competitor might get ahead of you by ranking higher for a keyword that’s important for your business.
To stay competitive, it’s important to keep an eye on how your keywords are ranking on search engines like Google. The best way to do this is by using a reliable keyword tracking tool. There are many keyword tracking tools out there, but finding the one that fits your needs can be tough.
This guide will help you understand the features, pros, and cons of the top rank tracking tools. This will help you make a smart choice. Whether you’re a beginner or an experienced marketer, this guide will provide you with the information you need to choose the perfect keyword tracking tool for your business.
Best Rank Tracker Tools Of 2024
We’ve divided this list of the best rank tracking tools into two parts. The first part is dedicated tools that only do rank tracking. The second part is SEO suites that offer rank tracking as one of their features. This way, you can easily find the tool that suits your needs.
1. Serpple
We really like Serpple because it’s different from other rank tracking tools. It’s not made for data experts, but was created by Adam White, who has 20 years of SEO experience. Serpple is easy to use and understand, and it quickly gives you the SEO data that can help improve your rankings.
What we love most about Serpple is that it organizes your keyword rankings by each page of your website. This is different from just giving you a list of all the keywords you’re tracking.
This feature is great because it lets you see how each page of your site is performing in the search results at a glance.
If a page isn’t doing well, you can use their SEO content audit tool to get advice on how to improve the rankings for that specific page. You can also track competitors and do keyword research.
We’re not sure why it took over 25 years for someone in the SEO industry to create a rank tracker that works this way, but we’re happy we found Serpple. Considering its price, it definitely deserves our top spot.
2. Ranktracker
Ranktracker is a rank tracking software that was created because a business couldn’t find the features they needed in an existing tool.
It started as a tool to meet a specific need, but quickly became a standalone product available to everyone. Ranktracker is similar to other rank tracking tools in that its main job is to monitor your ranking on search engines for your target keywords.
Interestingly, it also includes a basic web auditing tool and keyword research feature. While these might be helpful, they’re not as strong as its SERP (Search Engine Results Page) monitoring feature.
From our testing, we found that Ranktracker is a solid tool that gives you daily updates on where your keywords rank for both mobile and desktop. It can track keywords in non-US search engines, show average monthly search volume, and the SERP features you currently rank for.
It also integrates with Google Analytics, Google Search Console, and others.
3. Pro Rank Tracker
Pro Rank Tracker is a keyword tracking tool that’s been around for 7 years. It’s mainly aimed at SEO professionals looking for an affordable tool and agencies who want white label reporting.
The first thing to note is that this tool has a free plan that lets you check up to 20 keywords with basic features, forever. If you decide to upgrade to a paid plan, prices start at just $13.50 per month for 100 tracked keywords or $29 per month for 250 tracked keywords.
This tool can track keywords for both mobile and desktop devices on various search engines like Google, Yahoo, Bing, YouTube, and Amazon.
What’s interesting about Pro Rank Tracker is that it offers separate keyword rank tracking for Android and iOS devices. This could be very useful for those heavily involved in mobile marketing.
However, we have to admit that the interface looks a bit like a WordPress dashboard and is a bit cluttered compared to other rank tracking tools.
4. Zutrix
Zutrix is a rank tracking tool that might be new to you because it’s only a year old.
But don’t let its age fool you. It’s a fully-featured rank tracking tool that’s said to be powered by AI. It also has an SEO tool and a keyword research tool that shows keyword trends, current CPCs, and search volumes.
We used it to keep an eye on what keywords our competitors are ranking for, and it notified us immediately of any changes.
Zutrix also let us track rankings regardless of location, so we could monitor local, national, and international search engine results.
Its ranking change notification system and ‘Sensor’ feature are also worth mentioning. We were pleasantly surprised by this feature. Zutrix goes the extra mile by sending notifications via email, Telegram, or Slack, and you can adjust how often you receive these with ‘Sensor’. Visit..
5. Ahrefs
Ahrefs is a popular software used by many top SEO professionals, including us at Diggity Marketing. We use it for most of our daily SEO tasks.
Even though Ahrefs is best known for its keyword research and backlink analysis tools, it also has a built-in rank tracker. Before you start a project, you have two options:
- Connect Ahrefs with your Google Search Console account
- Set it up manually
Setting up the integration is easy and only takes a few clicks. The manual setup is also straightforward. If you’ve already created a ‘Project’ for your site, the keyword tracking is already set up.
Then, you just need to add the keywords you want to track.
The data you get includes things like where your site ranks in the search results, the SERP features you rank for, keyword difficulty, search volume, and your current and past positions for your keywords.
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